A Key Performance Indicator, or KPI, is a set of quantifiable measures that a company uses to measure its development over time. These metrics are usually a good way to determine whether a company is achieving its strategic and operational goals.

The index in &frankly is an aggregated score, which is generated from a group of questions put together. The score is an average value from all questions included in the KPI and is presented on a scale 0-100. Following an aggregated score will not only help you get a quicker overview but also enable you to compare it to your organizational goals.

Keep in mind, benchmarks can be used for guidance but shouldn't be your only source when setting goals and targets.

On the table below, we present &frankly's KPI benchmark for our most popular pulses:
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These benchmarks are based on our benchmark criteria which means at least 10 different companies were surveyed with a minimum of 30 users per company.